Does Apple Want To Be King Of Ebooks?
What I DO see happening is Apple buying Adobe, which would give it effective dominance of digital content creation and distribution on a global scale. Bruce Chizen suddenly stepped down as Adobe’s CEO without warning: why? A caretaker CEO (my characterization — no slight intended) is in place. Steve has always viewed Adobe co-founder and co-chair John Warnock like a father. Warnock and co-chair Chuck Geschke are losing interest in Adobe day-to-day as they move on with their lives. Acquiring Adobe would make Apple much more of a cross-platform company. The combined professional applications could be placed in the Adobe division of Apple where they could go up in price for some markets, becoming VASTLY more profitable. But most important — keeping in mind the whole purpose here is driving content distribution — merging Flash and QuickTime would make any other video standards (like Windows Media) simply immaterial.
Apple would suddenly be King of Ebooks.
And we just had a tech demo from Sony this week of improved PDF support on their Reader. PDF belongs to Adobe and is a universal file format for electronic publishing.
Cringely has focused solely on the moving media aspect of an Apple acquisition of Adobe. Any such merger would also remap the world of static media — ebooks — dramatically.
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