Does Borders Know The Sony Reader Exists?
For instance, on the beta, or test version of the site that Borders launched late last year, it has developed a “magic shelf,” which is a virtual bookcase that displays recommended books, movies and music.
While shoppers cannot yet buy items on the beta site, Ertell said one function that was very popular with users this past holiday season was the ability to check to see if an item shown online was in stock at a local store.
If it was, customers could then reserve the item online and pick it up at their nearest store.
Ertell said Borders hopes customers will then spend more money in stores when they pick their reserved books.
Emphasis added by me.
No mention of ebooks or the Sony Reader in this story. Given the strategy summarized in the last line above, it sounds like they’d hate ebooks.
But they’re thinking about offering MP3 downloads!
Does this object look at all familiar, Borders? Hello, McFly?!!?