More About Trent Reznor And Saul Williams

Don’t miss lessons Radiohead, Trent Reznor offer

Musicians aren’t merchants.

We certainly learned that through Radiohead and Trent Reznor’s separate experiments with choose-your-price album promotions.

Key quote:

“Trent thinks that (150,000 downloads) is bad?” [Chris] Castle [music business professional] asked. “I’ll tell you bad. Bad is zero. Bad is when you spend $100,000 on marketing and tour support and you got nothing. Do you know how hard it is to go from a cold start and just get 1,000 people to listen to an album? Welcome to the music business, Trent.”

Must-reading.

Don’t forget here: Trent Reznor Meets Real Life And Weeps and The New School: Saul Williams Vs. Trent Reznor.

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