Archive for March 13, 2008

iPhone Dev Summit In … NYC?!!?

March 13, 2008


This is a rarity. I’ve never seen something like this taking place here. Boston, maybe. California, all the time. More info here.

I came across that wanting to read this: My Take on the iPhone SDK.

Update On Asus EeePC With XP

March 13, 2008

Windows Eee PC Will Outsell Linux Version, Says Asus

The company is selling two different versions of the Windows Eee PC laptop. The cheapest one, the Eee PC Surf XP, costs NT$12,499 (US$408), has a 7-inch LCD screen, 4G-bytes of NAND flash memory for storage, and 512M-bytes of DDR2 DRAM (double data rate, second generation, dynamic RAM). The more expensive version, the Eee PC 4G XP, costs NT$14,490 ($473) and includes an additional 4G-byte SD (secure digital) card for storage as well as slightly better battery able to last up to 3.5 hours, versus 2.8 hours for the cheaper model, and a built on 3-megapixel digital camera.

The laptops both run on Intel Pentium M 650MHz to 900MHz chips and weigh less than a kilogram.

Well, yeah, one with XP outselling the Linux version seems elementary, doesn’t it?

If I bought an EeePC, I’d want to strip off the Linux for XP too.

Now if they want sales to really go through the roof, get Mac OS X on it!

(Yes, I know OS X is already possible, but the contortions needed to accomplish that make me queasy.)

Hey, You iPhone/iPod Touch Owners!

March 13, 2008

Leave a comment with the iP/iPT sites and blogs you hit up.

Have any sites cataloged the apps available for iP/iPTs that have been jailbreaked?

Has anyone written about ebooks on iP/iPT?


Quote: Nikki Finke On Hulu

March 13, 2008

Big Media + = Behemoth Media

[W]what truly confuses me is why in hell this online video joint venture of News Corp/Fox and NBC Universal — which will also include Warner Bros TV and Lionsgate (and two sports leagues) and possibly Viacom and CBS in the future — doesn’t violate any anti-trust laws. Here’s yet another way that Big Media is becoming Behemoth Media by colluding with each other — this time, on the Internet. On Wednesday, Hulu’s launch will offer more than 250 TV series and 100 movies. By 2009? Probably everything else showbiz. In the clutches of a dozen moguls. And won’t web consumers rue that day.

Nikki did the best reporting of the recent Writers Guild strike. Deadline Hollywood Daily is a must-read.

Reference: iTunes Store Music Royalties

March 13, 2008

Artist Royalties From iTunes: New Media, Same Old Battle

Hmmm… it’s basically the same cut Apple will take for iPhone/iPod Touch programs sold in its upcoming App Store.

iPhone/iPod Touch Games: What I Meant!

March 13, 2008

Oh you can tell I never got around to watching the video of the iSDK intro. Because it was just today that I found out about Sega’s Super Monkey Ball demo.

Take a look:

That’s exactly the kind of stuff I meant here.

I can’t wait to see what else is coming!

It looks to me like the iPod Touch just killed the PSP and Nintendo DS. And has just opened up game playing to spazz eejits like me (which is a big, big new market!).

Two Thousand iPhone Apps Coming?

March 13, 2008

Apple states that over 100,000 downloads of the iSDK have taken place.

This causes me to bring up the Two-Per Cent Response Rate Rule of direct mail campaigns, which I previously mentioned in regard to Trent Reznor.

To repeat:

When there were no home computers and things were done via mail order, I read up on direct marketing (what we usually called back then junk mail). A phenomenal response rate was considered 3%. That’s right: three percent! For a very successful campaign.

Find that hard to believe?


What are the average response rates to direct mail campaigns quoted as at the moment?

Is there anything specific to the test and measurement industry?


My industry is Office Products, and 99% of our bsuiness comes from direct mail marketing.

We see a 1% response rate when mailing to Prospects or inactive customers.

It’s closer to 2% when we mail a ‘special offer’ to existing customers. (like a big sale on a specific products line).

In that same thread, here’s someone who got the same Old School education I had:

I’ve been told that a good rule-of-thumb is that 2-3% response rate signifies a successful campaign.

Emphasis added by me.

So, if the Two-Per Cent Response Rate Rule is applied to the iSDK number of downloads, it could mean Apple will be flooded with two thousand applications right from the start.

And that’s if the two per cent create only one program each.

How many applications can Apple approve per day?

Even if it manages ten per day, it’d take two hundred days to clear the backlog.

Since this doesn’t include more coming in every day, the task clearly becomes Sisyphean in scope.


Let’s say Apple has a Top Secret method of dispatching a hundred programs per day. That’s still a twenty-day lag to clear just the introductory two thousand.

I’m not even going to try to break down the possible two thousand into categories of applications. How many will be productivity, how many fun, how many business niche. Nor will I even attempt to parse paid from free.

All of this makes me wonder if we’ll see iDevs having to set up websites to pre-market their programs while awaiting Apple’s approval and appearance on the App Store.

Many of us might find ourselves signing up on mailing lists waiting to be told when we can buy something.

It also makes me wonder how Apple is going to handle announcing new App Store offerings. I don’t do RSS, so will Apple itself offer a mailing list so I can get updates? Or will I be stuck having to keep iTunes open everyday? (Update: No, I will have to get an iPhone or iPod Touch, so I can keep abreast of what’s added to the App Store directly that way. It makes it hell for people without the hardware, though.) (See new Update.)


This is really uncharted territory, I think. When the Palm Pilot appeared, the Net was still young and it was easy to keep up on new programs. Until the flood began.

This time, we might start with a flood.

Quote: Florent Pillet, Palm Developer

March 13, 2008

iPhone SDK – First Thoughts points out:

Apple takes a 30 percent cut from developers selling apps.

To which well-known Palm Developer Florent Pillet replied in Comments:

You’ve never developed nor sold Palm software, have you? The tools suck, and the ESDs (Electronic Software Distributors) take a bigger cut of the pie — 40% to 50%, sometimes more. And you don’t get the convenience and integration of the iTunes Store, for that price. I find Apple’s cut pretty reasonable.

Reference: iPhone/iPod Touch Backup

March 13, 2008

Welcome to iFuntastic™!
the application that turns your iPhone into your iPhone!
(cough, and your iPod into your iPod – the slogan still needs work :-)

Anyone know of other programs like this? Has anyone compiled a list?

PalmOS Coming To The iPhone/iPod Touch?

March 13, 2008


After reading some of the restrictions in the “iSDK” agreement, I wondered if it was possible for StyleTap — a well-known PalmOS emulator available for Symbian and Windows Mobile — to make its way onto the iPhone and iPod Touch.

The key Apple restriction that could prevent such an opportunity is this:

An Application may not itself install or launch other executable code by any means, including without limitation through the use of a plug-in architecture, calling other frameworks, other APIs or otherwise.

This seems to prevent a wide variety of applications, such as game emulators, PC emulators, a Java Virtual Machine, and, yes, even a PalmOS emulator.

Here’s a video demonstration of an experimental version of StyleTap CrossPlatform running on an iPod Touch:

A much larger version of the video is here.

I emailed the developers and this is their response:

StyleTap believes that the situation is fairly fluid at this point and that nothing is engraved in stone. It is our experience that applications sell devices, and based on the feedback we have received recently, a large number of users (including enterprises) would buy iPhones if they could run their Palm applications on it using a version of StyleTap CrossPlatform. So we believe it would be to Apple’s advantage to enable StyleTap and similar applications to work on the iPhone.

In the meantime, while the SDK provisions are being sorted out, we continue to make good technical progress with our “experimental” iPhone version. We are not yet ready to make a formal announcement until it becomes a little clearer how and if the business side will work out.

If any of your users feel strongly about wanting to run StyleTap or any other runtime environment on the iPhone, we encourage them to make their views known to Apple.

While most people wouldn’t understand why anyone would want to run the decrepit and near-obsolete PalmOS on another platform, past exchanges I’ve had with PalmOS developers clearly indicate that their business customers have a pressing need for such a solution.

In fact, these developers have stated it would be suicidal of Palm itself not to include a Garnet (PalmOS 5) emulator (GarnetVM) with the upcoming code-named Nova Linux-based OS.

ACCESS, which purchased PalmSource and PalmOS, makes it a point to state its ACCESS Linux Platform includes the ability to run Garnet applications. (See especially this White Paper PDF.)

ACCESS has even gone so far to release a beta version of its GarnetVM for another device not regarded as a PDA.

At this page, PalmOS applications that can run under StyleTap CrossPlatform are listed. There are many programs for niche business use, underlying what developers have told me.

Even if StyleTap CrossPlatform were to be made available for what Apple is now calling the iPhone OS, questions remain about how data entered into PalmOS programs can be exported to a desktop computer. No doubt this is another avenue that StyleTap will have to explore before releasing a final product.

Personally, I require SmartDOC (a dead text editor), MiniWrite, and FileZ to work. However, if an Apple developer were to release a program that could duplicate the function of the first two — basically permit me to enter text, edit it, search for it, and back it up — I’d wouldn’t require StyleTap at all. For many people still married to PalmOS, this could also be the case. But while they wait for substitute applications — or PalmOS developers to port to iPhone OS — StyleTap would be a good bridge to have.

Do you need PalmOS compatibility for your iPhone or iPod Touch? If so, why?