The Three Companies Apple Should Acquire
Adobe: Cringely said it and I still agree. It would put an end to the argument over the lack of Flash on the iPhone, give Apple a lock on online video (every site uses Flash Video), and also position Apple to immediately dominate and lead in eBooks. (Apple’s entry into eBooks would also legitimize the field in a way no other company has been able to accomplish. It would vaporize the Kindle.)
MySpace: Apple = youth. The young are on MySpace. MySpace is a nasty mess as it is and could use Apple’s design expertise to clean it up. It would also be a new place to embed the iTunes Store so bands can sell their music directly to fans (as well as give the small cadre of videomakers a sales outlet; there are also a lot of professional writers on MySpace, which would boost Apple-led eBook sales). It would give Disney, Pixar, and Apple itself a new marketing outlet. MySpace tied into the iPhone would be a killer, killer combination. Forget Facebook. That’s for stiffs. The younger demographic of MySpace is more engaged in social activities than the aging and married Facebook crowd can ever be.
WordPress: Google has Blogger. Even if Apple is planning to improve blogging on its dotMac service, WordPress is the best route to go. It’s well-known and is a blogging leader. As well as tying WordPress deeply into the iPhone, Apple could also embed it in MySpace (which has a truly wretched blogging system). WordPress (and I’m talking about the free blogging service I use) is already used by major corporations. Apple’s iPhone (and other products) would become the defacto hardware to use for mobile blogging.
These three acquisitions would complement so many things that Apple is currently doing and extend Apple’s brand awareness, expertise, and influence in ways not otherwise possible.
And tell the truth: Wouldn’t these acquisitions actually be hailed by everyone, unlike the dread produced by the specter of a merger between Microsoft and Yahoo?