They Deserve This Failure

’21’ Holds Winning Hand At Box Office; ‘Superhero’ Is Superflop; ‘Stop-Loss’ DOA

In 3rd place is The Weinstein Co’s Dimension/MGM spoof Superhero Movie. But despite playing wide in 2,960 venues, the newcomer finished Friday virtually stillborn with only $3.4 million. That means a $9+ million weekend which is 33% less than its studios were hoping and the experts were predicting. Frankly, it’s unthinkable since this pic had a big 75% awareness equally divided among males and females.

Maybe it’s because they also managed to piss off and thoroughly alienate that potential audience by playing whack-a-mole with the YouTube trailer that kept getting taken down? It’s down in my entry about it!

Anger the Internet and see what happens, Suits?

Explore posts in the same categories: C.O.A.T. - Other, Movie (theatre)

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