Another Great Post About Publishing

top_book on Twitter has to be the best Follow I’ve yet chosen. Pulled up another gem:

Publishing….Truly Makes No Sense

5. You give nothing away? Every now and then a maker of books announces “Here’s a chapter” gratis, or introduces a limited time free download for online consumption … The limited part is what makes people go “how old-fashioned.” GIVE IT AWAY NOW. (And if I were allowed, you’d get free chapters all the time, but alas I’m not!) My advice is to force those boatloads of readers who may not even know they are readers to think, “That’s something I got to get.” Witness the music business’s sudden realization that yeah they can’t hold onto content anymore. Labels will try anything to get folks hooked on an artist they’re trying to break, but except for some random (House) gimmicks like announcing to the media that last week something was available for free and lookie lookie, we tried something “cool,” book people are afraid to let anything digitized get out there and fight the concept tooth plus nail.

Dinosaurs sinking in the tar pit of their own smugness.

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Explore posts in the same categories: Books - Other, eBooks, Reference - Writing, Writers - Living, Writing

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