DRM Kicked Aside For New Music eStore

Challenge to Apple as new download service offers tracks to unlimited number of devices

The firm’s chief executive, Ben Drury, said: ‘We are extremely happy to be the first and only digital media company providing a full catalogue of MP3 music for the increasing number of people who are using the internet to download music onto different devices.

‘The high-quality DRM-free MP3 format is what digital music consumers have been waiting for. It is a universal download format that can be copied and played on multiple devices including iPods, iPhones, Blackberries and other devices.’

He added: ‘Consumers see DRM as somewhat of a hindrance when purchasing legal digital music. The availability of all of the big four music labels in high-quality MP3 is fantastic news for the UK music fan – everything they now buy from us they can be sure will work on all their devices.’

Emphasis added by me.

Attention dying dinosaurs of print publishing: See what’s happening with music? How long does it take to listen to music? A few minutes. How long does it take to read a book? Hours or days.

Music is more prone to piracy because of its speedy use (I don’t want to use the word “consumption”; you don’t eat it!). So tracks popping up for free on the Internet are an argument for lost sales.

But with eBooks? Unproven. Just because someone packrats a ton of eBooks doesn’t mean they would have bought them. And with a ginormous library of stolen eBooks, it’s unlikely they’ll ever get around to reading them.

So drop the DRM on eBooks.

If the music companies have seen the wisdom in this move, so should all of you!

Previously here:

DRM = Destroy Remaining Market

Explore posts in the same categories: Books - Other, eBooks, Music, Tech - Other

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