Sony Reader Revolution: FAIL!

I had to know, so I went to that Borders I mentioned yesterday to see the Sony Reader Revolution campaign in real-life action.

According to Sony’s own site, these were supposed to be today’s hours for the Revolution:

I got there at about 4:15PM. I got there within an hour of departing for it because I spent carfare to take the bus and subway. OK? I. Spent. Money. I didn’t walk (which, aside from the ferry in-between, I’d sometimes do).

I went in and looked around, not wanting to ask where these exciting eBook festivities were taking place.

Nothing on the Ground Floor.

I go up to the Second Floor.

Nothing there.

WTF?

So I break down and ask.

I’m told the Sony Reader area is next to the “first information booth” — back on the Ground Floor.

Get this: I walked right by it on my way to the Second Floor!

That gives you an idea of the FAIL! of this alleged Revolution.

Sony, I don’t know if you hired a temp or if Borders was supposed to task someone to pimp the Sony Reader, but there was no one.

N.o. o.n.e!

What there was, was this sad-assed kiosk that — I repeat — I walked right by while I was looking for it!

Here is the sad sad sad evidence from the Philips crapcam:


The forlorn easy-to-miss kiosk.


How forlorn? Just one accessory on it! One!


See the Revolutionaries? I sure didn’t!!


Very craptastic: even the skirting was put on lousy!!

But I did walk away with some cheap swag:


Borders pamphlet, actual-size Sony Reader brochure, actual-size jetBook eReader card

Oh, that jetBook card got in there because after Borders, I stopped in J&R. Where I was ejected for spraying drool all over the counter protecting the red Sony Reader!! (Half true. I fled after spraying!)


Look! You can see it says Borders. Shame!!


Other side of the FAIL brochure.

And the FAIL is even compounded!

The Borders brochure gives you a code as a Thank You for submitting to a demo. It allows you to download ten free classics eBooks! But get this: Because some retard at Sony spackled frikkin DRM on those public domain works, you must sign up for a Sony eBook Store account and give them your credit card number in order to get these “free” classics!

WTF?!!?

Sony, when will you get a frikkin clue?!

Look, hire a goddammed temp. Have him/her do up your own versions of these classics so you can get rid of the damned DRM. Then at least people can really, really get them for free.

Expecting people to jump through confiscatory hoops for free is just Major Dumb.

In fact, let me go further: You’re outright lying. They’re not free. They’re “free in exchange for” — which, hello McFly!, is the definition of a sale!

You’re not getting money, but you’re getting something.

And that’s a transaction.

Christ, Sony, when will you guys stop pissing me off?

Will that happen on October 2nd? I hope so!

Explore posts in the same categories: Books - Other, eBooks, Tech - Sony

2 Comments on “Sony Reader Revolution: FAIL!”


  1. Hint: Borders and all bookstore chains, like publishers, are probably, and quite rightly, terrified of ebooks, which render them, at a stroke, pretty well redundant.

    I’m surprised that Borders even stock Sony Readers.

    A better thank-you might just be the URL of Project Gutenberg :)

  2. mikecane Says:

    Two things:

    1) Borders actually has an eBookstore (probably just Sony’s with their logo on it)

    2) Gutenberg annoys the hell out of me because of all the altruistic front-matter of their files. They don’t lend themselves easily to reading, since someone has to page-page-page through that before encountering the words of the writer. All that stuff should be thrown at the end of the file. Especially if they ever do ePub versions.


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