Tyler Durden’s 8 Rules

Tyler Durden’s 8 Rules Of Innovation

We all want to do remarkable things, and lead remarkable lives.

No one wants to spend the day engaged in mundane productivity in pursuit of a meaningless consumer existence. Certainly not you, right?

So why do we find it so hard to break out of our rut and do truly innovative things?

Because it’s hard. Because it often requires us to significantly alter our perspectives and step outside our comfort zones.

It’s almost like becoming another person.

If you haven’t seen the movie Fight Club (or read Chuck Palahniuk’s excellent novel), I won’t spoil the fantastic plot twist where we come to understand who Tyler Durden really is. The story isn’t for everyone, but if you think it’s about fighting, you’re on the wrong track.

At its core, Fight Club is about living the life you truly want to live, and the hard path to getting there. Tyler helps the story’s nameless hero (usually referred to as Jack) down that path to enlightenment, so maybe what Tyler says can help the rest of us as well.

Luckily, Tyler says a lot of things that apply directly to innovative action. Here are his 8 rules for creative people to live by.

If you haven’t read Fight Club, do it ASAP.

No — run out right now to your public library or order it online.

Palahniuk’s novel was revelatory to me. His hypnotic cadences, repetitions, and just outright strangeness really got under my skin. I came to it suspect because of the popular raves it got (popularity always makes me suspicious, viz. Tony Clancy, et al).. But it quickly won me over.

And, yes, I understood the point of the novel.

So, generally, does the person who wrote the post I’m linking to.

My advice is to not read that post now. Bookmark it. Read Fight Club and then go to that post.

Explore posts in the same categories: Books - Fiction, C.O.A.T. - Self-Defense, Reference - Life, Reference - Writing, Writers - Living, Writing

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