Dan Menaker Knows The Book Score!
I really hate linking to anything HarperCollins, but this interview is with someone so sharp, so bright, it’d be criminal of me not to.
It’s his closing reply that is Killer:
Can you envision a future in which people would simply self-publish online without the help of an editor or publisher?
No, but I can and do see something closer to this than the model we have now, which appears at the moment to be breaking up like Arctic ice. I see consortiums of writers or single, bankable writers selling their books, e-books, directly–especially if the techies can come up with non-print-outable and non-forwardable texts–and paying editors and publicists and marketers to help them with editing and marketing. No more 15% royalties–each sale, at, say, $9.95, might well mean $8 or $9 revenues for the author. Probably can’t happen exactly that way, though: bootlegging and all.
Emphasis added by me.
Go run over there and read!