Now We Know Why Apple Rejected Flash
Adobe has announced a new initiative called Open Screen, which aims to make the company’s Flash multimedia technology ubiquitous on mobile and embedded devices. Adobe plans to eliminate the licensing fees required to distribute its own Flash player and AIR runtime implementations on mobile devices and will also remove licensing restrictions on the specifications for the FLV and SWF formats so that developers can create fully-compatible independent Flash player implementations.
Emphasis added by me.
If you don’t think this is because of Apple rejecting Flash for the iPhone, you don’t know your history — or are too young and simply didn’t live through it.
Adobe doesn’t want a repeat of its TrueType defeat.
Apple used any excuse it could plausibly get away with to throw dirt on the Flash format. Some of it justified, but most of it was simply arm-twisting.
I can envision Steve Jobs himself telling Adobe: You need us, we’re doing just fine without you. If you want Flash on the iPhone, we want it for free.
Faced with that, remembering what happened with TrueType, Adobe had no choice but to make a daring move.
Now, the ball is in Apple’s court.
Just the way Apple wanted it, too: for free!